25 3 / 2012


"It’s identity signaling. A way to show distinction is to be an early disadopter."

- Wharton prof Jonah Berger tells Wired why not engaging with annoying memes is totally okay. A principled stand, even.

"It’s identity signaling. A way to show distinction is to be an early disadopter."

- Wharton prof Jonah Berger tells Wired why not engaging with annoying memes is totally okay. A principled stand, even.